Paula Twidale, Former Senior Vice President of Travel, AAA, interviewed by Dorothy Dowling

Paula is a strong believer in the value of research, preparation and understanding your partners needs when it comes to entering negotiations. The key to a successful negotiation is finding areas of common interest and agreeing on areas that establish a basis for a long-term partnership.  She believes strongly that business relationships have a lifetime value, and it is important to protect and nurture those relationships.