PawCo & Genius Dog - Your Dog is Like Family. Feed them Like it.

Ramon Vela sits down with Mahsa Vazin, PhD, Founder & CEO of PawCo, for a conversation that's as much about love and purpose as it is about pet nutrition.  Mahsa didn't set out to disrupt the pet food industry — she set out to take better care of her dog, Paco. What follows is a story of science, conviction, and a growing movement of pet parents who believe their dogs deserve a whole lot more than a bowl of kibble. * A founder story that starts with a dog named Paco. After her PhD in nanoscience and time as an early scientist at Impossible Foods, Mahsa couldn't find a single pet food she felt good about. PawCo was born from that search. * The next generation of pet food. Fresh, plant-based recipes formulated with probiotics, postbiotics, and targeted health toppers for gut health, joints, skin, coat, and heart, treating dogs the way health-conscious pet parents treat themselves. * Genius Dog: beyond food, into the bond. Launching in May with a NASDAQ Tower announcement, Genius Dog is a monthly subscription box built around the idea that dogs thrive when they experience new things. Popcorn. Champagne. Games. Things your dog can't find anywhere else. * Don't wait until you're ready. Mahsa's most hard-won lesson: launch before it's perfect, build a team that believes in the mission, and let the customer feedback shape what comes next. * Impact as the north star. From shelter donations to customers whose allergic dogs finally found food that works, Mahsa measures success one dog at a time. Join us in listening to this episode for a warm, genuine conversation about building a brand from the heart and why pet wellness is just getting started.  For more on PawCo, visit: https://www.mypawco.com/ For more on Genius Dog, visit: https://geniusdog.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.