PB130: What Time of Day is Best to Publish to Your Blog

When Should You Publish Your Blog Posts Today I am talking about when you should publish your blog post. What day of the week? What time of the day? For what timezone? Does it really matter at all? In the past when RSS feeds were popular, timing did seem to matter more. It matters when you publish social media, but I’m not sure if it matters with blog posts that much anymore. From the studies I link to mornings do seem to be the best time. Readers will read blog posts in the morning, but comment later in the day after business hours. Still studies need to be taken with a grain of salt. There are a lot of variables. Note: Listen to this episode above or over on iTunes. In Today’s Episode What Time of Day is Best to Publish to Your Blog Find where your readers live and you can time according to the dominant time zone My readership is all over the world, but 50% is in America, so I try to time my blog posts when the bulk of my readership is waking up Look at your analytics and facebook page insights, that can help you find out when your audience is reading, mine seems to peek at 10:00 am East Coast time I try to position my posts right before things start to heat up, so about 7:00 am East Coast time, then I promote them on social media when things are really hot Consider the type of post you are publishing, challenge posts are posted on weekends, engagement on blogs is higher on the weekends We publish tutorials and heavy posts earlier in the week, we do inspirational posts at the end of the week when people are looking for light relief If we have a key post, like a sales related post, we try to get those out on Mondays US time, plus it enables us to promote it for the rest of the week The timing of your blog posts is less of a factor than the timing of your promotion Timing of emails and social media matter We send out emails early in the week We want to get those posts in front of you earlier in the week Because we have a global audience we separate social posts around the clock - Twitter every hour and 7 or 8 facebook posts a day Timing and regularity and consistency matter a lot - people take notice of when you publish - We publish this podcast on Monday’s and Wednesdays Be consistent, get your content in front of your readers, and experiment to find the optimum times Further Resources on What Time of Day is Best to Publish to Your Blog KissMetrics Social Fresh Noah Kogan Track Maven Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to Episode 130 of the ProBlogger Podcast. My name is Darren Rouse and today I want to talk about the question of when should you publish your blog post. What time, what day? Does it really matter at all? What are the factors that you want to consider particularly if you have an international audience as I do. That’s what I'm tackling today. You can find today’s show notes over at problogger.com/podcast/130 where I'm going to include some further reading for you and some links to some studies that have been done on this exact question that I'm going to talk about in a moment. Welcome to today’s podcast. I am just back from Thailand. We’ve in the last couple of days come back from a break of a couple of weeks over in Thailand. This is the first page of content that I’ve created since coming back which worries me slightly, I have to say. If I'm sounding a little bit relaxed or confused, it’s probably because my head’s not quite back into work mode. We just had this great time over in Thailand, beautiful weather although we did have a couple of days of rain but really warm, beautiful, sort of tropical weather. Amazing food, very friendly people. It’s raining here in Melbourne when we returned, and it’s cold, so I'm trying to get my head back into work mode and struggle with the vari...