EPISODE · Aug 26, 2021 · 27 MIN
Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’
from Rooibos cosmetics · host Brendalin
Long gone are the days of popping pimples in secret or attempting DIY acne solutions, like toothpaste or liquid Advil, as an influx of acne-positivity brands have entered the market. In turn, the stigma surrounding acne is slowly being erased. Peace Out Skincare, a brand dedicated to acne and aging products, launched in 2017 “to market effective products that deliver on the promises,” said Enrico Frezza, Peace Out Skincare founder and CEO, on the latest Glossy Beauty Podcast. Frezza struggled with acne as both a teenager and adult. As a beauty outsider (Frezza's background is in cybersecurity), he hoped to “build a strong, accurate, positive community where people can talk openly about the mental struggles of acne and educate one another.” Notably, among the brand’s repertoire are the Peace Out Acne Dots. Despite the small size of the patches, the acne healing dots contain a complex ingredient profile of salicylic acid, retinol, aloe vera and calcium. Nowadays they're considered as much an acne treatment as a fashion statement. Peace Out has also released products that address wrinkles, dark spots and puffy eyes, as well as topical products like its acne and retinol serums. And while the brand started as a Sephora exclusive, Peace Out looks forward to its partnership with Kohl’s through the retailer's shop-in-shop to reach the everyday customer through its “affordable pricing,” he said. Peace Out products start at $5 and range up to $34. Additionally, the brand found success on its DTC website, as online shopping became the new normal as a result of the pandemic. Apart from the success found on its website, Peace Out's digital presence has manifested into an acne docuseries, "Acne Champs." The brand can also be found on Facebook, with a focus on anti-aging, as well as TikTok, where the brand reaches its Gen-Z audience through acne education and fun videos, he said. “Instagram is a balance between the two,” targeting the millennial consumer.
What this episode covers
Long gone are the days of popping pimples in secret or attempting DIY acne solutions, like toothpaste or liquid Advil, as an influx of acne-positivity brands have entered the market. In turn, the stigma surrounding acne is slowly being erased. Peace Out Skincare, a brand dedicated to acne and aging products, launched in 2017 “to market effective products that deliver on the promises,” said Enrico Frezza, Peace Out Skincare founder and CEO, on the latest Glossy Beauty Podcast. Frezza struggled with acne as both a teenager and adult. As a beauty outsider (Frezza's background is in cybersecurity), he hoped to “build a strong, accurate, positive community where people can talk openly about the mental struggles of acne and educate one another.” Notably, among the brand’s repertoire are the Peace Out Acne Dots. Despite the small size of the patches, the acne healing dots contain a complex ingredient profile of salicylic acid, retinol, aloe vera and calcium. Nowadays they're considered as much an acne treatment as a fashion statement. Peace Out has also released products that address wrinkles, dark spots and puffy eyes, as well as topical products like its acne and retinol serums. And while the brand started as a Sephora exclusive, Peace Out looks forward to its partnership with Kohl’s through the retailer's shop-in-shop to reach the everyday customer through its “affordable pricing,” he said. Peace Out products start at $5 and range up to $34. Additionally, the brand found success on its DTC website, as online shopping became the new normal as a result of the pandemic. Apart from the success found on its website, Peace Out's digital presence has manifested into an acne docuseries, "Acne Champs." The brand can also be found on Facebook, with a focus on anti-aging, as well as TikTok, where the brand reaches its Gen-Z audience through acne education and fun videos, he said. “Instagram is a balance between the two,” targeting the millennial consumer.
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Peace Out Skincare's Enrico Frezza on building 'a strong, acne-positive community’
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