Pepsi and The Iron Curtain

This episode explores the fascinating Cold War trade deal between PepsiCo and the Soviet Union, highlighting the challenges of international commerce under currency restrictions. Starting with a 1972 agreement to exchange Pepsi syrup for Stolichnaya vodka, the deal evolved into an extraordinary barter involving 17 decommissioned Soviet warships. This unique arrangement made PepsiCo, briefly, the owner of a formidable naval fleet, demonstrating innovative trade practices and Cold War-era ingenuity. The story reflects the unusual dynamics of geopolitics and commerce. This podcast was created using Google Notebook LM.

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This episode is 11 minutes long.

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This episode was published on December 7, 2024.

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