Perfectly Enough: Jaclyn Fu’s Leap from Product Marketer to Purpose-Driven Founder

Jaclyn Fu, cofounder of Pepper, shares the moment that changed everything: launching a bra company for small-chested women from her home office in Denver. In this episode, we walk through her accidental 13-day Kickstarter campaign, building with conviction, fundraising without VC, and scaling a global brand without ever compromising on her mission. It’s about joy, courage, and believing that you and your work are perfectly enough.Timestamps:00:00 — Intro: From Boulder dinner to bra startup04:10 — April 12, 2017: The launch that changed her life07:30 — A $10K goal, a wrong campaign setting, and urgency magic11:20 — How product marketing skills powered the Kickstarter14:50 — Deep vulnerability plus great storytelling equals community20:00 — Champagne and steak: Celebrating the first win24:45 — Why “you knew” matters more than market TAM28:40 — Lessons from bootstrapping: contractors, clarity, and cash33:10 — What she’s excited about now: going grassroots again36:20 — What she’s learned from the women she serves40:00 — “Perfectly enough”: the power of imperfection44:00 — Joy is the engine. Conviction is the fuel.