EPISODE · Mar 30, 2026 · 49 MIN
Performance Insights and Athlete Mental Health with FIFA Agent, Guilherme Von Cüpper
from The Behavior of Sport · host Dr. Alicia Naser, Ph.D., BCBA-D
In this episode of The Behavior of Sport podcast, Dr. Naser sits down with Guilherme Von Cüpper, licensed FIFA agent and the Director of Berlin Sports Group.Guilherme shares his extensive experience the within the global football industry. Discover how mental health is transforming from taboo to essential in high-performance sports and learn the importance of holistic athlete care.Timestamps:00:00 - Welcome and episode overview00:05 - Guilherme's background and multifaceted roles in football00:43 - The importance of holistic athlete development01:34 - The rise of mental performance in football globally02:52 - How clubs evaluate psychological resilience in scouting03:25 - The impact of culture, language, and religion on athlete adaptation04:22 - The mental health challenges faced by young athletes transitioning to international stage05:45 - The stigma around discussing mental health in sports06:17 - Personal stories of mental health struggles among top athletes like Thierry Henry07:43 - The role of sports psychologists and personalized mental health support10:02 - The future of athlete-agent relationships focusing on well-being11:05 - The importance of comprehensive support including family and entourage12:09 - The significance of words and cultural differences on mental health13:04 - How tech innovations aid athlete adaptation and performance analysis14:28 - The increasing importance of mental health evaluation during scouting15:27 - Leading by example: leadership and team dynamics in sports16:50 - The influence of cultural and religious backgrounds on athlete integration17:41 - The role of language learning and technological tools in global sports19:40 - The role of sports psychologists in addressing trauma and mental health issues22:37 - Changing perceptions of mental health and performance in sports across generations23:50 - Differentiating mental health and mental performance for athletes26:11 - The darker side: mental health struggles like depression and suicidal thoughts among players27:03 - The importance of safe mental health spaces and the role of sports psychologists28:38 - The impact of social media and online abuse on young athletes31:14 - Challenges faced by youth transitioning from local to international stages33:00 - The importance of surround support: family, agents, and mentors36:49 - Developing a balanced mindset and intrinsic motivation in young athletes39:37 - The influence of social media, lifestyle, and generational shifts on athlete mentality42:14 - Closing remarks: supporting women in football and evolving the sport’s mental health effortsConnect with Guilherme van Cupper:https://www.linkedin.com/in/guilherme-von-cüpper-08579b51/ Dr. Nasers links: https://linktr.ee/alicianaser Sign up for Dr. Naser's monthly newsletter: https://doctoralicianaser.beehiiv.com/Follow on Instagram: https://instagram.com/doctoralicianaserFollow on LinkedIn: https://www.linkedin.com/newsletters/behavioral-sports-psychology-7147731671646150657/
What this episode covers
In this episode of The Behavior of Sport podcast, Dr. Naser sits down with Guilherme Von Cüpper, licensed FIFA agent and the Director of Berlin Sports Group.Guilherme shares his extensive experience the within the global football industry. Discover how mental health is transforming from taboo to essential in high-performance sports and learn the importance of holistic athlete care.Timestamps:00:00 - Welcome and episode overview00:05 - Guilherme's background and multifaceted roles in football00:43 - The importance of holistic athlete development01:34 - The rise of mental performance in football globally02:52 - How clubs evaluate psychological resilience in scouting03:25 - The impact of culture, language, and religion on athlete adaptation04:22 - The mental health challenges faced by young athletes transitioning to international stage05:45 - The stigma around discussing mental health in sports06:17 - Personal stories of mental health struggles among top athletes like Thierry Henry07:43 - The role of sports psychologists and personalized mental health support10:02 - The future of athlete-agent relationships focusing on well-being11:05 - The importance of comprehensive support including family and entourage12:09 - The significance of words and cultural differences on mental health13:04 - How tech innovations aid athlete adaptation and performance analysis14:28 - The increasing importance of mental health evaluation during scouting15:27 - Leading by example: leadership and team dynamics in sports16:50 - The influence of cultural and religious backgrounds on athlete integration17:41 - The role of language learning and technological tools in global sports19:40 - The role of sports psychologists in addressing trauma and mental health issues22:37 - Changing perceptions of mental health and performance in sports across generations23:50 - Differentiating mental health and mental performance for athletes26:11 - The darker side: mental health struggles like depression and suicidal thoughts among players27:03 - The importance of safe mental health spaces and the role of sports psychologists28:38 - The impact of social media and online abuse on young athletes31:14 - Challenges faced by youth transitioning from local to international stages33:00 - The importance of surround support: family, agents, and mentors36:49 - Developing a balanced mindset and intrinsic motivation in young athletes39:37 - The influence of social media, lifestyle, and generational shifts on athlete mentality42:14 - Closing remarks: supporting women in football and evolving the sport’s mental health effortsConnect with Guilherme van Cupper:https://www.linkedin.com/in/guilherme-von-cüpper-08579b51/ Dr. Nasers links: https://linktr.ee/alicianaser Sign up for Dr. Naser's monthly newsletter: https://doctoralicianaser.beehiiv.com/Follow on Instagram: https://instagram.com/doctoralicianaserFollow on LinkedIn: https://www.linkedin.com/newsletters/behavioral-sports-psychology-7147731671646150657/
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Performance Insights and Athlete Mental Health with FIFA Agent, Guilherme Von Cüpper
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