Perfumérica: Gerardo Pérez Rojas - Take-offf

What this episode covers

¿Es viable lanzar una marca de perfumes digital-first? Gerardo Pérez Rojas, junto con su hermano Bernardo y su primo Juan Pablo, fundaron Perfumérica, una marca mexicana de perfumería que desafía las reglas tradicionales de la industria. Con un enfoque digital desde el día uno, lograron escalar a 16 puntos de venta propios, más de 300 distribuidores y una plataforma e-commerce sólida. En este episodio, hablamos sobre cómo adaptaron su estrategia tras el impulso del canal online durante la pandemia, el valor de construir marca desde el canal digital y los retos de migrar esa experiencia al mundo físico. Una conversación sobre producto, distribución, crecimiento omnicanal y visión empresarial en la industria de la belleza. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Take-offf | El despegar de los negocios?

This episode is 56 minutes long.

When was this Take-offf | El despegar de los negocios episode published?

This episode was published on April 21, 2025.

What is this episode about?

¿Es viable lanzar una marca de perfumes digital-first? Gerardo Pérez Rojas, junto con su hermano Bernardo y su primo Juan Pablo, fundaron Perfumérica, una marca mexicana de perfumería que desafía las reglas tradicionales de la industria. Con un...

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