Perry Rea on Storytelling, PR, and Scaling Queen Creek Olive Mill

What does it take to turn a simple idea into one of Arizona’s most iconic destinations?In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona.Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success.They also get into:How the Olive Mill became a true agritourism experienceWhy consistency in PR and media exposure matters more than viral momentsThe philosophy of if you tell the story right you do not have to sellBuilding a brand rooted in authenticity family and product integrityWhat is next including a new concept coming to ArcadiaIf you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way.Follow Mack Media Relations: @mackmediarelationsFollow Robyn Patterson: @robynmpat