EPISODE · Aug 30, 2025 · 27 MIN
Peter Adderton, CEO of MobileX, Co-Founding Boost Mobile and creating AI optimized phone plans!
from Legends N Leaders · host Ben Weiss
Peter's insight that mobile needed to be cool and affordable at the same time lead to Boost Mobile to become an incredible success and completely changed the way carriers thought about attracting customers. Through cost conscious monthly plans, more flexibility in pricing, and great quality service Peter took Boost Mobile from an idea to a household name brand! Now, he is building MobileX, with a smarter approach to the phone plan using intelligence to determine how much data you use and only charging you for that and then rolling over the rest of the data to the next month. This is a first of its kind approach, using AI to create custom mobile plans so you don't overspend! The reviews of the MobileX service have been stellar and Peter's approach has been gaining incredible momentum with significant retail partnerships. He shares his journey in the mobile/cellular world and how MobileX will disrupt it entirely now!
What this episode covers
Peter's insight that mobile needed to be cool and affordable at the same time lead to Boost Mobile to become an incredible success and completely changed the way carriers thought about attracting customers. Through cost conscious monthly plans, more flexibility in pricing, and great quality service Peter took Boost Mobile from an idea to a household name brand! Now, he is building MobileX, with a smarter approach to the phone plan using intelligence to determine how much data you use and only charging you for that and then rolling over the rest of the data to the next month. This is a first of its kind approach, using AI to create custom mobile plans so you don't overspend! The reviews of the MobileX service have been stellar and Peter's approach has been gaining incredible momentum with significant retail partnerships. He shares his journey in the mobile/cellular world and how MobileX will disrupt it entirely now!
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Peter Adderton, CEO of MobileX, Co-Founding Boost Mobile and creating AI optimized phone plans!
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