Philip Marshall: Creating Emotional Resonance

Philip Marshall is a unique Creative Designer & Leader with multifaceted experience, talent, approach and outlook.He is one of the warmest, most caring & humane people I have met in the industry. He is also very low key, undertated cool with a fascinating personal backstory which we only touch on.I've known Philip for over 20 years and I was delighted to get him to be one of my first guests on my new podcast.Our conversation delves into the transition from postmodernism to metamodernism, and the role of design in shaping society and culture.It also explores the importance of emotional resonance in design and the cultural differences in customer experience.The conversation covers a wide range of topics including service culture, digital transformation, polymath strength, remote collaboration, creativity and neurodiversity, customer journey and empathy, brand perception and value, business empathy and design.It delves into the impact of lockdown, writing and publishing, dyslexia and education, creativity and human progress, and brand perception and customer experience.It covers everything from societal shifts, industry transformation, the impact of technology and digitalization, the role of wisdom and experience in the design industry, the revival of traditional skills and craftsmanship, the importance of in-person collaboration and human connection, and reflections on life's journey and lessons learned.Takeaways* Metamodernism as a new era* The importance of emotional resonance in design Service culture* Psychological lifestyle* Digital transformation* Polymath strength* Virtual studio* Remote collaboration* Creativity and neurodiversity* Customer journey and empathy* Brand perception and value* Business empathy and design Resilience* Curiosity