EPISODE · May 12, 2026 · 18 MIN
Phone a Friend: Becky Pierson Davidson on Strategy Calls, Sales Blitzes, and Claiming Goals Publicly
from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli
This week I'm phoning a friend. Becky Pierson Davidson runs Affinity, a boutique agency building memberships and community products. She's also one of my coaching clients. Becky's the reason this podcast exists in the first place, so I had to have her on.Here's what I wanted to dig into with her. Most sales calls that go sideways aren't a delivery problem, they're a customer journey problem. There's a missing step between "nice to meet you" and "here's a $5,000 proposal," and that's where deals quietly die. That's exactly what we worked on together, and her close rate tells the story.I also made her tell us about the time I told her to go find $40,000 before the end of the year, and she actually did it. We get into how she found the money, who she reached out to, and why announcing your goals publicly is one of the most underrated sales moves out there.Becky is the kind of friend who will tell you exactly how she did it, no fluff, no gatekeeping. Press play and pretend you're on the call with us.Check out Becky's podcast: pod.link/1817274960Work with Becky: affinitycollective.coHead to suzieconsoli.com to learn more about coaching.
What this episode covers
This week I'm phoning a friend. Becky Pierson Davidson runs Affinity, a boutique agency building memberships and community products. She's also one of my coaching clients. Becky's the reason this podcast exists in the first place, so I had to have her on. Here's what I wanted to dig into with her. Most sales calls that go sideways aren't a delivery problem, they're a customer journey problem. There's a missing step between "nice to meet you" and "here's a $5,000 proposal," and that's wh...
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Phone a Friend: Becky Pierson Davidson on Strategy Calls, Sales Blitzes, and Claiming Goals Publicly
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