Phone a Friend: Caroline Lewis on Buying Lawson House and Selling Cold

Caroline Lewis is the CEO of Lawson House, the marketing agency I founded and sold to her, and today she's pulling back the curtain on what that whole transition actually looked like.We get into how I blindsided her with the question of whether she'd want to run it, what she had to think through before saying yes, and the part that scared her most: taking over sales from the founder. Caroline shares the three buckets she's used to grow revenue since taking ownership, including bringing cold outreach completely in-house, building agency partnerships that drive referrals both ways, and training her team to sell so she's not the only one closing deals.If you've ever wondered what it looks like to sell a business to someone you trust, or to buy one and figure out the rest as you go, this episode is for you.