Pick your damn lane: WTF is positioning?

Okay, we've talked about positioning a few times over the past few episodes and we get it. Sometime we chat shit and forget that not everyone lives and breathes brand and marketing the way we do.So here we go - we're going to unpack one of the most misunderstood concepts in branding and marketing: positioning.Because it’s one of those terms that gets thrown around a lot - but very few people actually explain what it means in practice.Spoiler alert: positioning isn’t just choosing a niche.It’s about where you sit in the market, how people perceive you, and why the right people choose you instead of someone else.And in this week’s Don’t Quote Us On This, we’re talking about brand collaborations - the brilliant ones, the baffling ones, and the ones that should never have happened.You can follow Ro on Instagram and LinkedInAnd Nic on Instagram and LinkedInAnd remember… don’t quote us on this.