EPISODE · Jun 27, 2021 · 51 MIN

Pink Washing

from Die Business Butze · host Die Business Butze

Die Business Butze ist wieder am Start und passend zum Pride Month geht es in der heutigen Folge ums Thema „Pink Washing“. Im Juni gibt’s die Handcreme-Dose in Regenbogenfarben und auch auf Insta trudeln die Kooperationsanfragen bei den passenden Influencern rein. Aber ist die bunte Handcreme schon Pink Washing? Wo fängt der schäbige Marketing-Trick an und hilft uns all das Rainbow-Marketing nicht doch bei der Awareness für die LGBTQ-Community? All das wird in der heutigen Folge heiß diskutiert. Ihr findet uns auf Instagram @businessbutze Tim @_mittim Danny @solonomade Kathi @dancekathidance Ulrike @ulrike.bartos

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Pink Washing

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