Pitching to investors, securing funding, building & launching a haircare brand.

Dearest you. An honest conversation with Maeva Heim. When Maeva Heim and I first sat down for an honest conversation in 2019, her texture-inclusive haircare brand, Bread, was still an idea yet to be realised. She was halfway through Seophora’s Accelerate program and four years later, we’re having a very different conversation.Maeva went on to secure investment and launch Bread (during the pandemic no less) and is now stocked exclusively in Sephora in Australia and multiple beauty retailers in the US including Ulta and Cult Beauty. She shares so many rich insights and learnings from her journey in this episode. Some highlights include:Why she believes it is actually about who you know not what you knowWhat she did to build her network from knowing no-one in the industry to meeting the haircare buyer at Sephora in the StatesWhat investors are looking for in pre-launch businessesHer take on the role our work should play in our livesWhy not everyone is built to work in a start-upStepping up as a leader and CEOWhy operating in 2022 was harder than operating in the pandemic Her observations on the VC space right now We had a lot of fun the second time around. Hope we offer you a lot of insight and also some giggles. Alison xoThe site I referenced is www.brandingstyleguides.comgo deeper.Subscribe to SubstackExplore SERVEWatch on YouTubeBook a 1-1 SessionSeasonal CurriculumAlison's Instagram Hosted on Acast. See acast.com/privacy for more information.