PLAN B #861: Can Hate Comments Actually Help Your Busines...

What this episode covers

ou’ve probably seen Ministry of Spud’s loaded potatoes all over your feed, and the long queues that come with them. For founders Khalil and Nana, going viral has fuelled the brand’s rapid rise. But for Khalil, the online fame has also come with criticism, with some branding him a “bully” over his blunt replies to commenters. His response? The criticism doesn’t bother him, in fact, he says he may even enjoy it because “at least they’re talking about me.” In this episode, we explore how social media has become the secret ingredient behind MOS’ success, and uncover the real story behind the closure of Tomaz.

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Frequently Asked Questions

How long is this episode of Plan B?

This episode is 33 minutes long.

When was this Plan B episode published?

This episode was published on July 10, 2026.

What is this episode about?

ou’ve probably seen Ministry of Spud’s loaded potatoes all over your feed, and the long queues that come with them. For founders Khalil and Nana, going viral has fuelled the brand’s rapid rise. But for Khalil, the online fame has also come with...

Can I download this Plan B episode?

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