POD 26 - Building a Freelance Career That Lasts - with Ethan Suero

In this conversation, Ethan Suero shares his insights on the cultural differences in web design projects, the importance of understanding high-ticket clients, and his journey as a freelancer. He discusses the significance of effective communication, the role of awards in the design industry, and the balance between creativity and results. Ethan also emphasizes the importance of networking, particularly through LinkedIn, and the need for freelancers to develop their own business strategies in addition to client work.Ethan Suerohttps://www.ethansuero.com/https://uk.linkedin.com/in/ethan-suerohttps://x.com/ethansuero_https://www.instagram.com/ethansuero/---Timestamps00:00 Cultural Differences01:37 Understanding High Ticket Clients03:55 Current Work and Project Dynamics06:50 Webflow and GSAP Updates09:00 Breaking Borders: Gaining International Clients13:05 SEO Strategies for Webflow Experts15:15 Building a Relevant Network on LinkedIn18:23 Creating Content for the Right Audience25:01 Balancing Conversions and Visual Appeal30:48 Components and Design Systems32:55 Coaching and Mentorship Insights37:10 Funnel Strategies for Client Acquisition40:39 Freelancing vs. Agency Model45:24 Career Progression for Freelancers50:48 The Onit Experience54:57 Personal Branding and Studio Identity58:57 Balancing Client Work and Business Development01:01:17 The Role of Awards in Design01:08:41 Personal Interests and Hobbies01:11:15 Little bit of Finnishness01:12:52 Where to find Ethan---🙋‍♂️ About me (meaning Janne)I’m Janne, a web designer from Finland with a passion for all things digital. Web design is my jam, but creativity doesn’t stop there. Whether you’re here to sharpen your skills, get inspired, or just geek out over great design, you’re in the right place. Let’s make something awesome.