POD 39 - From Architecture, Graphic & Motion Design to Webflow - with Özge Keleş

In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked.We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels harder than development. Özge shares how she approaches projects through mood, structure, and motion, why she sees design as a process rather than an outcome, and how her architectural background still shows up in her work.We also talk about failure, doubt, community, and the ongoing challenge of designing your own portfolio, especially when your taste keeps evolving. If you’re navigating multiple creative paths or trying to balance design and development, this one will feel very familiar.Check out Özge: https://www.ozgekeles.com/ https://www.linkedin.com/in/ozge-keles-webflow/ https://webflow.com/@ozgedesignsTimestamps 00:00 teaser 00:33 From Agency to Freelancing 05:24 The Journey to Web Design 09:33 Balancing Design and Development 15:55 Design Process and Client Interaction 22:51 Incorporating Motion and Effects 25:15 Exploring Design Styles and Influences 28:44 Client Acquisition and Social Media Presence 31:14 Global Clientele and Local Communities 35:25 Navigating Client Relationships 39:23 Embracing Failure and Learning 42:07 Development Frameworks and Tools 48:27 Collaboration and Outsourcing in Design 51:39 The Joy of Design vs. Development 53:17 Specialization vs. Variety in Web Design 56:05 Crafting a Unique Portfolio 01:03:58 Advice for Aspiring Web Designers 01:07:43 Weird Finnish thing