EPISODE · Jan 26, 2026 · 1H 5M
POD 41 - Selling Webflow Work as a Subscription - with Willi Sommer
from Webflow and Friends with Janne Parri · host Janne Parri
In this episode, I talk with Willi Sommer about selling Webflow work as a subscription, why simplicity matters in landing pages, and how to keep focus when building for conversion. We cover what works and what doesn’t in subscription models, component-first Webflow builds, and managing bigger clients. We also touch on personal branding on LinkedIn, working remotely while traveling, and lessons learned from working with larger teams.
What this episode covers
In this episode, I talk with Willi Sommer about selling Webflow work as a subscription, why simplicity matters in landing pages, and how to keep focus when building for conversion. We cover what works and what doesn’t in subscription models, component-first Webflow builds, and managing bigger clients. We also touch on personal branding on LinkedIn, working remotely while traveling, and lessons learned from working with larger teams.
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POD 41 - Selling Webflow Work as a Subscription - with Willi Sommer
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