EPISODE · Feb 9, 2026 · 1H 7M
POD 43 - Building and Scaling a Webflow Agency - with Uros Mikic
from Webflow and Friends with Janne Parri · host Janne Parri
I sat down with Uros Mikic, CEO and founder of Flow Ninja, to talk about what it really takes to build and scale a Webflow agency. We cover sales without shortcuts, why positioning still matters, how Flow Ninja grew from small freelance projects to enterprise clients, and why founders do not need to stay on sales calls forever. We also get into branding in the age of AI, value based pricing, enterprise Webflow projects, and what actually differentiates agencies today. A practical conversation for anyone building or growing an agency on Webflow.Check out Uros & Flow Ninja:https://www.youtube.com/@UrosMikicFlowNinjahttps://www.instagram.com/flowninjastudio/https://www.flow.ninja/Also Mentioned:FlowConf: https://flowconf.flow.ninja/Balkan Garage: https://www.youtube.com/@BlknGarageOpen positions at Flow Ninja: https://www.flow.ninja/careers#open-positionsClaude: https://claude.ai/Timestamps:00:00 teaser00:29 Humble Beginnings05:36 Intros & Next Steps for Flow Ninja10:11 The Role of AI in Web Development16:02 Practical AEO20:18 R&D at Flow Ninja23:51 Secret to Sales32:39 Retainers & Ongoing Contracts36:47 What Do Enterprise Clients Want?40:23 Becoming and being an Enterprise Partner44:14 Frameworks & Components47:35 Nerding Out on Spacing and Design Consistency49:05 FlowConf & Growing a Community Event55:37 Webflow Community Updates and Support57:43 Balkan Garage & Business Culture in Serbia01:01:12 Time Management and Discipline in Entrepreneurship01:03:07 Talent Needs & Finding the Right People01:05:22 Weird Finnish Thing
What this episode covers
I sat down with Uros Mikic, CEO and founder of Flow Ninja, to talk about what it really takes to build and scale a Webflow agency. We cover sales without shortcuts, why positioning still matters, how Flow Ninja grew from small freelance projects to enterprise clients, and why founders do not need to stay on sales calls forever. We also get into branding in the age of AI, value based pricing, enterprise Webflow projects, and what actually differentiates agencies today. A practical conversation for anyone building or growing an agency on Webflow.Check out Uros & Flow Ninja:https://www.youtube.com/@UrosMikicFlowNinjahttps://www.instagram.com/flowninjastudio/https://www.flow.ninja/Also Mentioned:FlowConf: https://flowconf.flow.ninja/Balkan Garage: https://www.youtube.com/@BlknGarageOpen positions at Flow Ninja: https://www.flow.ninja/careers#open-positionsClaude: https://claude.ai/Timestamps:00:00 teaser00:29 Humble Beginnings05:36 Intros & Next Steps for Flow Ninja10:11 The Role of AI in Web Development16:02 Practical AEO20:18 R&D at Flow Ninja23:51 Secret to Sales32:39 Retainers & Ongoing Contracts36:47 What Do Enterprise Clients Want?40:23 Becoming and being an Enterprise Partner44:14 Frameworks & Components47:35 Nerding Out on Spacing and Design Consistency49:05 FlowConf & Growing a Community Event55:37 Webflow Community Updates and Support57:43 Balkan Garage & Business Culture in Serbia01:01:12 Time Management and Discipline in Entrepreneurship01:03:07 Talent Needs & Finding the Right People01:05:22 Weird Finnish Thing
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POD 43 - Building and Scaling a Webflow Agency - with Uros Mikic
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