POD 51 - Years of Practice, No Shortcuts - with Joseph Berry

In this episode I talk with Joseph Berry about what his creative process actually looks like, from discovery calls to mood boards to final builds. We get into how he approaches design decisions, why he takes clients through the work in small steps, and what it really takes to get to that level. Joseph also talks about managing multiple projects, burnout, when to say no, building a small team around JB Studio, and a new product called the Master Collection. Plus, his thoughts on AI as a tool in the process.Check out Joseph:https://joseph-berry.webflow.io/https://www.instagram.com/joseph_berry_designhttps://x.com/josephberry88https://www.awwwards.com/Joseph-Berry/Also mentioned:Melissa Mendez - https://www.instagram.com/melissadelmarmendez/Alessandro (3D animator) - https://www.instagram.com/axseru/Jordan Gilroy - https://www.jordangilroy.com/Niccolo Miranda - https://www.niccolomiranda.com/Jonathan Moreira - https://www.jonathanmoreira.com/The Goonies website - https://the-goonies.webflow.io/The Master Collection - (upcoming)Timestamps:00:00 teaser00:22 The Joseph Berry Design Style09:04 Intros & Quick Backstory11:38 Key Moments in the Design Journey14:15 Understanding the Creative Process16:22 The Importance of Discovery22:18 Building Client Relationships29:36 Concept Development and Feedback32:53 Wireframes vs. Content Mapping35:58 Managing Client Content and Timelines38:35 Balancing Multiple Projects40:49 Building a Supportive Team44:26 Quality vs. Quantity in Scaling48:02 Finding Work-Life Balance51:04 The Importance of Saying No54:22 Streamlining the Development Process58:03 Practice Makes Improvement01:01:11 Give Room for Creativity and Details01:05:34 Responsive Design Strategies01:12:03 AI as a Tool in Design01:17:47 The Weird Finnish Section