POD 56 - Making sense of AEO - with Yar Al Roshidi

In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet.Check out Yar:https://yar.website/https://www.linkedin.com/in/yaroshidi/Also mentioned:Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbookWebflow AEO Maturity Model - https://webflow.com/solutions/aeoSchema Markup Validator - https://validator.schema.org/Noco (Agency) - https://noco.agency/Lovable - https://lovable.devLovable HTML - https://lovablehtml.com/Firecrawl - https://www.firecrawl.dev/Webflow MCP - https://developers.webflow.com/mcp/reference/overviewClaude - https://claude.comTimestamps00:00 teaser00:44 Webflow's AEO Strategy and Market Positioning05:23 Why AEO matters?09:30 How do you know if AEO is working?15:52 Why Schema Markup is important?22:14 How to Build Authority?24:02 Measuring AEO success28:18 How to Make Lovable AEO Friendly?32:21 Future Trends in AEO and Local Search Optimization38:08 Enhancing Local Digital Presence40:20 How Does Language Affect AEO?45:25 How Does Yar Use the Webflow MCP?49:22 Yar's Announcement and Future Endeavours51:29 YouTube Videos for AEO?53:54 Reddit for AEO56:22 Yar's Future Plans and Service Offerings01:01:12 The Role of Content in AEO01:06:12 Final Thoughts on AEO and Digital Presence01:07:47 The Weird Finnish Thing