Podcast Analytics Series: Building a Lasting Measurement System

Building a Lasting Podcast Measurement SystemIn the final episode of Showmakers’ analytics series, Ed Barker of Studio 1878 discusses how to create a measurement system that endures leadership changes and budget reviews. He emphasizes the importance of turning data into a rhythm that the business understands and ensuring measurement becomes part of the working culture. Barker outlines the creation of a measurement stack, setting up a cadence, assigning ownership, and designing dashboards tailored for different audiences. He stresses the significance of incorporating feedback and institutionalizing the measurement system to future-proof it. Finally, Barker highlights the need for measurement to be a cultural pillar, driving better decisions and long-term success for brand podcasts.Chapters00:00 Introduction 00:19 The Importance of a Lasting Measurement System01:40 Building Your Measurement Stack02:51 Setting Up Cadence and Ownership03:47 Creating Effective Dashboards05:02 Feedback Loops and Continuous Improvement05:56 Institutionalizing Your Measurement System06:49 Leadership and Long-Term Value07:46 Measurement as a Cultural Practice08:27 Conclusion and Next StepsAbout Your HostEd Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎Studio 1878A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.ContactWeb: www.1878.studioEmail: [email protected]: 425-520-3483 Hosted on Acast. See acast.com/privacy for more information.