PODCAST | How to Drive Business Value through Data — Jackie Guan of Marriott Vacations Worldwide

In this episode, Jackie Guan, SVP, Global Data Analytics (CDAO) at Marriott Vacations Worldwide, joins Andy Gress of AMEND Consulting for a compelling conversation on aligning data strategy with real business impact.Topics covered:✅Why data alignment is an ongoing, strategic process✅How to build a trustworthy data foundation for scale✅Measuring analytics success through KPIs, A/B testing, and stakeholder feedback✅The importance of cultural change and organizational educationMVW serves 700K+ owner families and operates in 90+ destinations — and data is central to its growth strategy. This episode offers insights for CDOs, analysts, and business leaders alike.This is Part 1 of a 3-part series.🎧 Listen now.