Podcast Positioning: The One-Sentence Formula That Fixes Everything

Most podcasters spend months perfecting their audio, their intro music, and their cover art — and still can't explain what their show is actually about in a single sentence. That's not a content problem. That's a positioning problem. In this episode, I'm breaking down a three-part formula that helps you define exactly who your podcast is for, what problem it solves, and where it's taking your listener — all in one sentence you can actually use. When your positioning is clear, planning episodes gets faster, your show feels more intentional to listeners, and you stop second-guessing every recording decision. It works whether your show is brand new or already has a back catalog. By the end of this episode, you'll have a working draft of your own positioning sentence — and three tests to know if it's ready to use.