PODCAST | Prioritizing What Matters: Pernod Ricard Digital Chief on Building ROI-Driven AI Strategy

Pierre-Yves Calloc’h, Global Chief Digital Officer at Pernod Ricard, speaks with Julian Schirmer (Co-Founder, OAO) about the brand’s digital evolution. Learn how Pernod Ricard is:✅Prioritizing impactful AI projects✅Adapting systems across 60+ countries✅Navigating the B2B2C complexity at scale💡 “We collect ideas from people close to the customers, evaluate their impact rigorously, and only scale what drives real business value.”🎙️ Listen now to explore the future of AI in global brand strategy.