EPISODE · Feb 23, 2026 · 2 MIN
Podcast Stats Explained (Downloads vs. Retention)
The "Download" Myth:A download happens when a phone saves the file. It does not confirm playback.Automatic Downloads: Many apps download episodes that sit unplayed for months.IAB Certification:Why you need a host that filters out bots and duplicate requests.The "God Metric": Retention:Available in Spotify for Podcasters and Apple Podcasts Connect.Shows the "Drop-off curve."The Dip: If 20% of people leave at minute 5, go listen to minute 5. Did you start rambling? Did you play a long ad?Benchmarks:Top 50% of podcasts get ~30 downloads per episode.Top 1% get ~4,000.Don't compare yourself to Joe Rogan.Mark at onpodium.com
What this episode covers
The "Download" Myth:A download happens when a phone saves the file. It does not confirm playback.Automatic Downloads: Many apps download episodes that sit unplayed for months.IAB Certification:Why you need a host that filters out bots and duplicate requests.The "God Metric": Retention:Available in Spotify for Podcasters and Apple Podcasts Connect.Shows the "Drop-off curve."The Dip: If 20% of people leave at minute 5, go listen to minute 5. Did you start rambling? Did you play a long ad?Benchmarks:Top 50% of podcasts get ~30 downloads per episode.Top 1% get ~4,000.Don't compare yourself to Joe Rogan.Mark at onpodium.com
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Podcast Stats Explained (Downloads vs. Retention)
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