Podcasting to Grow Your Business

Send us Fan MailPassive income is a myth.  Or is it?  Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business.  What does that mean, affiliates, commission, paid ads? Nope, Kristin has a special formula on how you can use your expertise + podcasting to generate a steady stream of leads and market thought leadership. In this episode Kristin and Kyle discuss:The reason why being a podcast guest is ineffective for many entrepreneurs (and how to be a profitable podcast guest instead). Why it’s time to ditch the vanity metrics for true connection (and how I built a 6-figure business with a crappy website and ZERO social presence). Why knowing how to build a successful business might actually be the very thing sabotaging your success.Why work less + make more isn’t just a catchy mantra, but a methodology (and the 3 step process that allowed me to build to 6-figures working only 5 hours per week) How to build the simplest “sales funnel” in the world (one that sells itself andrequires no fancy tech)... it all starts with removing the barriers to connectionAbout Kristin MolenaarKristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch the vanity metrics for true connections. She's the CEO of YesBoss, a digital agency that helps service-based business owners book podcast features, so they can generate new leads in just one hour per week.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show