Points, Perks & Psychology: The New Rules of Loyalty

In the premiere episode of The Loyalists: host Adam Long sits down with two powerhouse guests: Leanne Chan (GAP, ThirdLove) and Nikki Tooman (Sticky Digital). Together, they unpack the evolution of loyalty programs and dive deep into what truly drives long-term brand love in today’s market.Leanne shares insights from over a decade in CRM and loyalty strategy at top retail brands, while Nikki brings the agency perspective, revealing how Sticky Digital is helping brands rethink retention through smarter, more emotional engagement.From emotional motivators to data-driven strategy, this episode is packed with insights that will broaden your understanding of what truly drives customer loyalty in today’s landscape.Subscribe to The Loyalists for more expert conversations on the future of customer loyalty at: https://tinyurl.com/the-loyalists-streaming