Positioning for Women Lawyers

If your practice is too broad, everything feels harder — from marketing and visibility to attracting the right clients.In this episode of The Pathway to Partnership Podcast, Cecilia Poullain explores why many women lawyers struggle with positioning — and how trying to “do everything” often leads to vague branding, boring LinkedIn posts and missed opportunities.Cecilia explains:What happens when your positioning is too broad — and why clients and referrers don’t comeHow clearer positioning makes marketing, confidence and client development easierThe risks of being too narrow — and how to avoid boxing yourself inDifferent ways to position yourself, including audience-based, problem-based and phased approachesThis episode is about finding the balance between focus and flexibility — so you can build a strong reputation, attract the right work and grow your career in a way that feels sustainable and authentic.— CONNECT WITH ME — Download my free guide here:   "How to make partner in a law firm"