Pourquoi "C’est trop cher" est un mensonge.

What this episode covers

"C'est trop cher."9 fois sur 10, c'est un mensonge poli.En B2B, personne ne refuse un deal juste pour le prix. On refuse parce qu'on a peur. Peur de se tromper, peur d'avoir l'air bête devant son boss, peur que l'intégration foire.Dans cet épisode, on arrête de baisser vos tarifs et on apprend à rassurer le cerveau de votre prospect. On parle de sécurité, de simplicité et de confiance. C'est moins sexy qu'un rabais, mais ça convertit mieux.

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Frequently Asked Questions

How long is this episode of Digital Architect?

This episode is 8 minutes long.

When was this Digital Architect episode published?

This episode was published on January 28, 2026.

What is this episode about?

"C'est trop cher."9 fois sur 10, c'est un mensonge poli.En B2B, personne ne refuse un deal juste pour le prix. On refuse parce qu'on a peur. Peur de se tromper, peur d'avoir l'air bête devant son boss, peur que l'intégration foire.Dans cet...

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