Power Panel - Sustainability, Markets and Incentives in Agriculture - Part 4

In this episode, the excellent and insightful agri-food power panel discussion continues on the topics of markets, sustainability and incentives. Mel Luymes chairs the panel of very knowledgeable people in Ontario agriculture, Crystal Mackay, an agriculture communicator, Dan Petker, a Norfolk farmer, Cher Mereweather, president of Provision Coalition, a food sustainability partnership, and Alfons Weersink, economics professor at University of Guelph. This discussion is inspired by Roger Martin’s ideas in his book “When More is not Better”. This is the fourth and final of four episodes focused on the ideas raised by management guru Roger Martin in his talk and book “When More is not Better” at the virtual Midwest Cover Crops Council Conference on February 24, 2021. These are made available courtesy of Soils at Guelph. Roger Martin is professor emeritus and former Dean of the Rotman School of Management at the University of Toronto. He grew up in Wallenstein, Ontario where his family was active with an agri-business in the feed industry. "There is a trade-off between efficient and effective…we’ve been pushing efficiency so hard that it is now having counterproductive impacts on life, the economy, the environment." In agriculture, our attention naturally goes to bushels per acre, feed conversion efficiency, and other efficiency measures. But other proxies – profit per acre, soil organic matter, annual soil loss – are necessary to develop a holistic picture of whether our farm enterprises are pursuing efficiency at the expense of resilience. More information: https://rogerlmartin.com/ https://mccc.msu.edu/ https://soilsatguelph.ca/ https://www.headlands.ca/ https://loft32.ca/ https://provisioncoalition.com/ https://www.uoguelph.ca/fare/bios/f_weersink.html https://twitter.com/petkerfarm