PPC ad copy localization: To-do steps, tips, & examples (w/ Tomasz Abbott-Wieczorek) | S1 EP10

In this episode of the Paid Media Lab podcast, we're speaking to Tomasz Abbott-Wieczorek about the often under-appreciated topic of ad copy localization for international PPC campaigns. You likely already know Tomasz as the founder of the PPC Profit Club, a sizable community of marketers sharing tips, strategies, and best practices for PPC success. Individually, Tomasz has audited over $1 billion in Google Ads spend, and has been ranked amongst the top 100 most influential PPC voices worldwide.In this episode, Tomasz discussed key strategies to maximize the ROI on international PPC campaigns - something Tomasz has extensive experience in - by aligning with cultural nuances, linguistic expectations, local buying behaviors, and more.In just over 25 minutes, we discussed everything marketers need to know about adapting their ad copy for international campaigns:Timestamps:00:00 - Intro02:35 - PPC Profit Club04:03 - Why ad copy localization matters05:38 - Likely performance improvements from localization07:02 - Industries where localization really matters09:25 - Tips for identifying the best local copy 12:09 - Case study: The best brands to learn from13:52 - Testing/optimizing localization copy17:22 - How use AI in localization20:43 - Balancing unique localization & brand messaging23:07 - Key ad copy localization tips23:54 - Final thoughts / outroPrefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:https://www.youtube.com/@lunio.aiGet more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library