PR In the Digital Age

Public relations is a vital part of your marketing communications, but how do you manage effective B2B PR campaigns in today’s digital world? Get first-hand experience from two sales and marketing experts about why they use PR in the UK and overseas, their choice of channels, why getting internal buy-in is crucial and what they do in terms of campaign measurement. Hear from our guests, Jeremy Rossall, Head of Marketing at Brightwell, a global manufacturer of chemical dilution and dispensing systems, and Paul Beddows, Sales Director for leading vehicle hire company, Dawsongroup emc. A fascinating, must-hear episode that reveals the inner workings of PR campaigns.Key insights from Jeremy and Paul:(01:52) The role of PR in shaping a company’s reputation.(05:34) Jeremy explains the importance of internal buy-in for PR success.(09:16) The importance of international communication to raise a business’ profile.(11:39) Discussion on the importance of measuring PR campaign success and balancing between positive message coverage and specific parameters. (18:47) Paul discusses expanding into new markets and the impact on customer base and revenue growth.(28:02)The role of trade press in PR strategy to drive big stories, and the shift towards online platforms.(29:28) Exploration of how the website plays a fundamental role in customer engagement and information gathering, particularly for tech-savvy and time-poor customers.(32:04) The positive impact of PR activity on sales.Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Jeremy Rossall and Paul Beddows.