PR Turbulence: When the Internet Turns a Moment Into a Brand

A throwback episode! When a video of a plane passenger refusing to give up her seat for a toddler went viral, the internet had thoughts—and most of them weren’t kind. Today, Jason and Nicole sit down to unpack why they're siding with the passenger, and what this viral moment reveals about how we rush to judgment online. This episode isn’t just about plane etiquette—it’s about the stories we tell, the facts we skip, and the cost of outrage culture. By the end of the episode, you’ll walk away with a sharper lens for spotting bias in viral narratives—and how that same skill can help you make better, smarter decisions in business and in life. ⁠HERE⁠ is the story referenced in the episode.