Practical AI Applications for Video Production

Have you ever felt a little out of your depth when making an extra complex or brand new video type? Maybe AI could help. Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including budget and resources, with creative ideas, and the different stages of storyboarding.Naturally, we should always look at tools to help us out in unfamiliar territory. So Matt breaks down how he’s been using AI for tasks like creating casting calls, storyboarding, script analysis and prop identification, plus audio adjustments. While AI is great at doing some things, Matt’s clear about one thing. It’s not able to (nor should it) do everything. But it's getting genuinely good at lifting specific parts of the video creation process to new heights. Matt also highlights our growing AI toolkit across Camtasia, Screencast, and Audiate to help you achieve what you want to do with your videos faster and more efficiently.Learning points from the episode include:00:00 - 01:26 Introduction 01:26 - 04:07 The process of learning to write scripts for commercial videos 04:07 - 07:39 Storyboarding your video – from stick figures to AI-generated characters 07:39 - 09:13 Other ways you could use AI in the scripting and storyboarding stage09:13 - 10:19 How AI can improve background noise quality 10:19 - 11:18 What’s coming in Camtasia and Audiate that will help you make high-level videos 11:18 - 12:29 We’re at a turning point with AI 12:29 - 13:52 Matt’s favorite use cases for AI in making videos 13:52 - 15:26 Tools to help you create and share videos 15:26 - 16:16 Outro Important links and mentions:Camtasia: https://www.techsmith.com/camtasia/Audiate: https://www.techsmith.com/camtasia/audiate/Screencast: https://www.techsmith.com/screencast.html/