PRBites - Avoiding hyperbole in press releases

In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are stranded due to overbooking, and now it’s your job to manage the fallout. Do you take the high-profile approach or try to explain the complexities of running an airline? Before we get into that, another couple of stories talking about the growing problem of exaggerated press releases—why using buzzwords like "groundbreaking" might actually hurt your chances of getting covered. Plus, a quick dive into how McDonald’s handled a politically charged situation involving Donald Trump and Kamala Harris, and what they did to avoid controversy. And don’t forget—*Comms Question Time* has officially launched! Tune in for PR pros tackling real-life scenarios just like this one. Curious? Listen in and see how you’d handle the pressure. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency