EPISODE · Jan 22, 2026 · 18 MIN
"Pre-Framing A Message" The Coming Attractions of Communication
from How To Talk To Humans · host Larry Wilson
In this episode, host Larry Wilson breaks down the importance of effective communication through the practice of “pre-framing” a message—setting context in advance so the listener knows where you’re headed. Using examples from author John D. MacDonald, Larry shows how book cover copy and reader comments help frame a story before it even begins. He also connects this idea to business communication, including sales conversations and meeting preparation, and even references speed-reading pioneer Evelyn Wood to reinforce how pre-framing improves understanding and engagement.Hosted by Larry WilsonProduced by: Verbal Ninja ProductionsProducer: R. Scott EdwardsSponsored by: The Wilson Method**Check out NEW upgraded website with FREE offer!!Visit: https://theWilsonMethod.com Try Larry's "5 Day Challenge" via his web site.Link: TheWilsonMethod.com
What this episode covers
In this episode, host Larry Wilson breaks down the importance of effective communication through the practice of “pre-framing” a message—setting context in advance so the listener knows where you’re headed. Using examples from author John D. MacDonald, Larry shows how book cover copy and reader comments help frame a story before it even begins. He also connects this idea to business communication, including sales conversations and meeting preparation, and even references speed-reading pioneer...
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"Pre-Framing A Message" The Coming Attractions of Communication
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