Pre-Marketing Wave in Housing: New 'Coming Soon' Listings

Coming Soon listings on platforms like Zillow and Redfin are gaining traction, offering a new approach to home sales. Compass CEO Robert Reffkin introduced this pre-marketing strategy, which involves a three-phase rollout: private to select agents, Coming Soon online, and full public access. This method aims to give sellers and agents more control, especially in a slow market with low inventory and high rates. However, critics argue it may hide crucial information and limit exposure. Major players like Compass, Rocket Companies, and Zillow are embracing this trend, potentially reshaping the housing market. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e4adcae13a8364d2