PreciseFP with Don Whalen (CEO) | EP26

In this 26th episode of Fintech Impact, Jason Pereira has an interview with Don Whalen, the Co-Founder and CEO of PreciseFP, a Unites States-based questionnaire company. PreciseFP makes it easy for financial advisers to make custom questionnaires that integrate into various utilities. ●01:03: – PreciseFP is involved in gathering data and engaging. ●02:14: – Don started off in IT for a company called SAP. ●04:49: – PreciseFP is highly customizable for financial advisors through a secured process. ●08:14: – Advisors initially thought that clients wouldn’t fill out the questionnaires and that older people would feel alienated—neither was the case. ●14:47: – PreciseFP’sonly competition is “Google Docs, paper, and PDF.” ●15:35: – Canada, United States, and the United Kingdom are among locations with PreciseFP access. ●18:50: – Version 5: simplifying the interface, client surveys, more template library content, and IPS. ●21:42: – The current price for PreciseFP is $60 a month for a one-user seat and ID sharing isn’t allowed—$30 per additional user. ●26:09: – The company has 10 members, and mostly are developers. ●27:11: – Don is excited about talking to advisors, and listening to the way PreciseFP has transformed their business. 3 Key Points: 1.PreciseFP is a data gathering and a client engagement platform that has been around for 12 years. 2.Two initial fears of PreciseFP that proved to be wrong: clients wouldn’t fill it out and older people wouldn’t want to use it. 3. Version 5 of PreciseFP will have data quality measures. Tweetable Quotes: -“The power of our system, of our platform, the advisor can make the experience custom.”– Don Whalen. -“We have to keep that client data complete, but also current.”– Don Whalen. -“I would steer advisors away from our competition, which at the end of the day, is Google Docs, paper, and PDF.”–Don Whalen. Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● https://www.finally.technology/– Website for Finally Technology ●Don Whalen– LinkedIn for Don Whalen ● PreciseFP – Website for PreciseFP