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Preisverhandlung: 3 Strategien, um der Vergleichbarkeitsfalle zu entgehen - #152 episode artwork

EPISODE · Feb 1, 2026 · 9 MIN

Preisverhandlung: 3 Strategien, um der Vergleichbarkeitsfalle zu entgehen - #152

from Lessons To Grow - Wachstum - Führung - Erfolg · host Armin L. Rau

Dein Vertrieb liefert Spitzenqualität, aber du verlierst trotzdem gegen Billigbieter? Das Problem liegt nicht in deiner Qualität, sondern in der falschen Positionierung. In dieser Episode analysiere ich am Beispiel eines technologisch führenden Zulieferers: - Warum reaktive RFQs deine Differenzierung systematisch verhindern - 3 strategische Denkrichtungen, um dem direkten Preisvergleich zu entgehen - Wie du vom reagierenden Anbieter zum aktiven Marktgestalter wirst Für B2B-Unternehmer und Vertriebsleiter, die profitable Marktpositionierung statt Preiskämpfe wollen. Die Kernfrage: Willst du weiter in Situationen, wo nur die billigste Zahl gewinnt? BLUNARANJA und Armin L. Rau https://blunaranja.com/ https://www.lessons-to-grow.de Strategische Entscheidungsräume neu definieren? Raus aus der Preisspirale? Kostenloses Beratungsgespräch für deine größten Wachstumshebel: [email protected] Kostenfreier Growth Report 2025: https://www.lessons-to-grow.de/download-growth-report Newsletter – Armin L. Rau Growth Insider: https://www.lessons-to-grow.de/newsletter1 YouTube Kanal: https://www.youtube.com/@arminlrau

What this episode covers

Dein Vertrieb liefert Spitzenqualität, aber du verlierst trotzdem gegen Billigbieter? Das Problem liegt nicht in deiner Qualität, sondern in der falschen Positionierung. In dieser Episode analysiere ich am Beispiel eines technologisch führenden Zulieferers: - Warum reaktive RFQs deine Differenzierung systematisch verhindern - 3 strategische Denkrichtungen, um dem direkten Preisvergleich zu entgehen - Wie du vom reagierenden Anbieter zum aktiven Marktgestalter wirst Für B2B-Unternehmer und Vertriebsleiter, die profitable Marktpositionierung statt Preiskämpfe wollen. Die Kernfrage: Willst du weiter in Situationen, wo nur die billigste Zahl gewinnt? BLUNARANJA und Armin L. Rau https://blunaranja.com/ https://www.lessons-to-grow.de Strategische Entscheidungsräume neu definieren? Raus aus der Preisspirale? Kostenloses Beratungsgespräch für deine größten Wachstumshebel: [email protected] Kostenfreier Growth Report 2025: https://www.lessons-to-grow.de/download-growth-report Newsletter – Armin L. Rau Growth Insider: https://www.lessons-to-grow.de/newsletter1 YouTube Kanal: https://www.youtube.com/@arminlrau

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Preisverhandlung: 3 Strategien, um der Vergleichbarkeitsfalle zu entgehen - #152

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This episode was published on February 1, 2026.

What is this episode about?

Dein Vertrieb liefert Spitzenqualität, aber du verlierst trotzdem gegen Billigbieter? Das Problem liegt nicht in deiner Qualität, sondern in der falschen Positionierung. In dieser Episode analysiere ich am Beispiel eines technologisch führenden...

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