EPISODE · Feb 15, 2024 · 29 MIN

Pricing challenges in PLG | Kyle Poyar

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In the second episode of the Growth Machines podcast, I talk with Kyle Poyar, Operating Partner at Openview and writer of the Growth Unhinged newsletter. We talk about what to do when you have a pricing model in place for a sales motion and are considering to introduce PLG.Pricing and packaging can be an enabler or blocker when thinking about product-led approaches. Kyle talks about the different challenges this can present. He includes suggestions how to gradually introduce the product-led e...

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This episode was published on February 15, 2024.

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