EPISODE · Oct 27, 2024 · 16 MIN
Pricing decisions driven by market share in the hospitality industry
from Yield Tactics - Revenue management and Pricing podcast · host Yield Tactics & Airline Tactics
This episode presents the methods of calculating market share for a hotel establishment, reviews the possible options for building a monthly market share indicator, and explains concretely how to obtain reliable data allowing for easy implementation of a market share indicator for your hotel based on confirmed-stays data from online travel agencies.
What this episode covers
This episode presents the methods of calculating market share for a hotel establishment, reviews the possible options for building a monthly market share indicator, and explains concretely how to obtain reliable data allowing for easy implementation of a market share indicator for your hotel based on confirmed-stays data from online travel agencies.
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Pricing decisions driven by market share in the hospitality industry
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