Product + personality. That's what wins pitches! - Lennon Kelly, M3

They pitched against ten other agencies for West Midlands Metro. They beat Midlands and national agencies for MG Motor UK. And they did it all from Shropshire and Birmingham. Lennon Kelly helped make that happen - and he had Coca-Cola, Unilever and Nokia on his CV when he chose to do it.Lennon Kelly is Client Services Director at M3, a West Midlands agency that's grown from £4 million to over £6.5 million, expanding to Manchester, Dubai, Cardiff and Bristol. But when Lennon joined in 2019, M3 was already punching above its weight with global brands like MG and Harley-Davidson on the roster. What he saw wasn't a regional limitation - he saw a unique proposition that others had missed.Most people assume you need to be in London to work at the highest level. Lennon spent his formative years proving that wrong. At 28, just a year into agency life, he was put in boardrooms with Unilever. He worked on Nokia's 2310 relaunch. He got exposure to GSK's medical research alongside Aquafresh campaigns. And Coca-Cola - the biggest brand in the world - taught him something he's never forgotten: the responsibility is huge, and it makes you push yourself.But here's what Lennon discovered working with those global brands: there's a lot of people in higher positions who fail upwards. You're a small part in a very big machine. You don't necessarily get the recognition. And whilst the fringe benefits were great - Premier League games, golf championships, seeing your work wrapped around his dad's Everton burger - he wanted to make more of a difference.So when M3 showed him their vision, he bet his career on it. Regional talent. World-class training from people who'd left London in their 30s for families and houses, bringing that expertise back to the Midlands. And a team that cared enough about hiring him to send what felt like a cast of thousands to the interview.The MG Motor UK pitch happened over Zoom during Covid. Lennon hates Zoom pitches - you don't get the one-on-one, you don't get the theatre. But they went big anyway. Two separate creative teams. Care packages sent to the client. Rehearsed to the hill. Paid campaigns targeting them with reinforcing messages. Product plus personality. And the feedback? "We could feel you in the room over Zoom."Now M3 is going through B Corp certification - a laborious process that's unpicked every seam of the business. But it's given them a platform for accelerated growth that wouldn't have been possible without changing the culture, not just the processes. The vision Lennon heard in those first few months? It's being realised.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout M3:M3 is a fully integrated agency based in the West Midlands with offices in Manchester, Dubai, Cardiff and Bristol. Specialising in automotive, travel, leisure and tourism sectors, M3 has grown from £4 million to over £6.5 million by proving that regional location doesn't limit global ambition. With clients including MG Motor UK, West Midlands Metro, and Aston Villa, M3 combines world-class creative talent with the insight and connection that comes from being outside the London bubble. Currently pursuing B Corp certification, M3 is committed to sustainable growth, local communities, and building a culture where people can deliver their best work.For more information about M3: https://www.m3.agency/