Product vs. Project Operating Models

Can an organization operate with both a product and a project mindset—at the same time? In this episode, Petra Wille and Teresa Torres unpack one of the most common operating model questions in product organizations today. They dive deep into the differences between project and product operating models, when each one makes the most sense, and why the answer to “either/or” is usually “yes, and.” From legacy software roots to modern product teams juggling compliance work and customer outcomes, Petra and Teresa explore real-world examples, practical frameworks, and the importance of staying flexible. Whether you’re deep in continuous discovery or trying to modernize legacy workflows, this episode offers clarity and nuance around how we frame the work—without getting dogmatic.