Prof. Preeti Shroff on 'Circular Economy & Sustainable Marketing: Strategic Value Creation Insights'

Tune in to our Business Talk podcast for an engaging conversation with the esteemed Prof. Preeti Shroff, a prominent figure at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communication (IMC). As the Director of Executive Programs at Medill and Associate Editor of the Journal of Sustainable Marketing, Prof. Shroff brings a wealth of knowledge and experience. Don’t miss this chance to gain valuable insights from her extensive expertise. In this episode, we delve into the fascinating intersection of sustainability and marketing with Prof. Preeti Shroff. Join us as she unpacks the concept of the circular economy and its pivotal role in shaping sustainable marketing strategies. Prof. Preeti Shroff offers valuable insights into how businesses can create strategic value while embracing sustainability at their core. This conversation is a must-listen for anyone interested in the future of responsible business practices and sustainable innovation. About Global Management Consultancy: This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Prof. Preeti Shroff has granted permission to share insights from her research on “Circular Economy and Sustainable Marketing: Strategic Value Creation Insights” on Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.