Protecting Founders: Living Benefits, Financial Security & Entrepreneurship

Most founders plan for success. Few plan for survival.At Dallas Startup Week, I sat down with Tim and Maria — seasoned advisors who specialize in living benefits. Unlike traditional life insurance, living benefits protect you while you’re still alive: when a heart attack, cancer, or another crisis strikes, and your family still needs to pay the bills.As founders, we’re often the worst-served when it comes to financial safety nets. No corporate benefits, no HR department, just risk stacked on top of risk. This conversation reminded me that protecting your family and building your startup aren’t separate goals — they’re the same mission.Because entrepreneurship isn’t just about building products. It’s about building a life that lasts.