EPISODE · Mar 25, 2026 · 10 MIN
Pureprofile CEO on record earnings, US expansion & M&A - ASX SMIDcaps Conference
from Proactive - Interviews for investors · host Proactive Investors
Pureprofile Limited (ASX:PPL) CEO Martin Filz talked with Proactive at the ASX Small and Mid-Caps Conference about the company’s role in the global market research industry and how data-driven insights are shaping decision-making across sectors. Filz explained that Pureprofile operates within a US$145 billion global market, providing access to millions of consumers worldwide who contribute real-time behavioural data and participate in surveys. This enables governments, brands and organisations to better understand shifting consumer habits, especially during periods of uncertainty. As Filz noted: “Data is needed to run every system that most people are using,” highlighting the increasing importance of high-quality, reliable datasets. The company’s strong performance, including record first-half earnings, has been driven by its focus on data quality, client delivery, and new AI-powered platform solutions. Filz also pointed to strategic expansion efforts, particularly in the US and UK, where Pureprofile continues to gain market share as a challenger brand. A key milestone discussed was the Cornerstone acquisition, which enhances Pureprofile’s capabilities in qualitative research and allows it to offer a more comprehensive, end-to-end service to clients. This complements its existing quantitative strengths and opens new revenue opportunities through cross-selling. Looking ahead, Filz outlined a clear growth strategy centred on further acquisitions, particularly in the US, and continued investment in scalable technology. With strong cash reserves and increasing demand for data-driven insights, the company is positioning itself for sustained expansion. For more insights like this, visit Proactive’s YouTube channel, give the video a like, subscribe to the channel, and enable notifications for future content. #Pureprofile #MarketResearch #AIData #BigData #ConsumerInsights #ASX #Investing #TechGrowth #DataAnalytics #BusinessStrategy #USMarkets #UKMarkets #MergersAndAcquisitions #DigitalInsights #ProactiveInvestors
What this episode covers
Pureprofile Limited (ASX:PPL) CEO Martin Filz talked with Proactive at the ASX Small and Mid-Caps Conference about the company’s role in the global market research industry and how data-driven insights are shaping decision-making across sectors. Filz explained that Pureprofile operates within a US$145 billion global market, providing access to millions of consumers worldwide who contribute real-time behavioural data and participate in surveys. This enables governments, brands and organisations to better understand shifting consumer habits, especially during periods of uncertainty. As Filz noted: “Data is needed to run every system that most people are using,” highlighting the increasing importance of high-quality, reliable datasets. The company’s strong performance, including record first-half earnings, has been driven by its focus on data quality, client delivery, and new AI-powered platform solutions. Filz also pointed to strategic expansion efforts, particularly in the US and UK, where Pureprofile continues to gain market share as a challenger brand. A key milestone discussed was the Cornerstone acquisition, which enhances Pureprofile’s capabilities in qualitative research and allows it to offer a more comprehensive, end-to-end service to clients. This complements its existing quantitative strengths and opens new revenue opportunities through cross-selling. Looking ahead, Filz outlined a clear growth strategy centred on further acquisitions, particularly in the US, and continued investment in scalable technology. With strong cash reserves and increasing demand for data-driven insights, the company is positioning itself for sustained expansion. For more insights like this, visit Proactive’s YouTube channel, give the video a like, subscribe to the channel, and enable notifications for future content. #Pureprofile #MarketResearch #AIData #BigData #ConsumerInsights #ASX #Investing #TechGrowth #DataAnalytics #BusinessStrategy #USMarkets #UKMarkets #MergersAndAcquisitions #DigitalInsights #ProactiveInvestors
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Pureprofile CEO on record earnings, US expansion & M&A - ASX SMIDcaps Conference
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