Q&A: How to Run an Internal Campaign That Changes Hearts and Minds

Emily Sander explains how to change a workplace narrative by running an internal campaign, using catchy phrases, visuals, and repeated communication across multiple channels. She shares examples like NFL coach Mike MacDonald’s slogans “chase the edges” and calling backup players the “ready team,” and describes a Chief of Staff who made a teen mentoring program more visible by mentioning it in meetings and materials. The advice is to communicate the message so often that people can finish your sentence and almost get tired of hearing it.Get in touch with Emily:Want help shaping the narrative inside your organization? Book a clarity call w/ Emily here. Free Leadership Resources LinkedInWebsiteNewsletter Who Am I?If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want. Time Stamps:00:59 Starting an Internal Campaign01:22 Using Slogans and Phrases02:57 Visuals and Analogies03:44 Utilizing Different Mediums04:18 Repetition and Reinforcement07:20 Case Study: Nonprofit Campaign10:15 Phases and Key Stakeholders11:02 Conclusion and Final Thoughts